Author Archives: Sonia

How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics.

Sonia   July 22, 2011

Title of Post:  How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics. Organization Name:  Industry:  Organic and fair trade tea-based beverage Web References: http://www.steaz.com/, http://www.imediaconnection.com/content/26634.asp Description of How Social Media is used to for business performance:  Steaz, through the help of Chemistry, created a new presence in 1,500-plus Targets nationwide with quadrupling their shopping audience,… Read more »

IBM Encourages Employee’s to Use Social Media with No Hold Bars.

Sonia   June 17, 2011

Organization Name: IBM Industry: Technology Web References: http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/, http://www.research.ibm.com/social/projects_socialblue.html, http://www.ibm.com/blogs/zz/en/guidelines.html Description of how social media is used for business and employee involvement In times when many companies are scurrying to implement a social media policy in fear that post may reflect badly, create legal problems for their company or worry about what social media platform is used, IBM is doing… Read more »