Author Archives: Michelle

Transmedia Storytelling and Lessons for Business Performance

Michelle   July 15, 2015

Organization: Emma Approved /Pemberly Digital References: Emma Approved on: Tumblr, Twitter, Instagram, Pinterest, Youtube, Facebook, Website Emma Approved – at first glance, “Emma Approved” is a lifestyle coach and matchmaker. Look again, and it’s a transmedia adaptation of Jane Austen’s Emma. Transmedia storytelling “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose… Read more »

John Green: Authenticity in Social Media Marketing

Michelle   July 8, 2015

Subject: John Green, New York Times best selling author Industry: Publishing Web Links: John Green on Facebook, Twitter, Youtube, Tumblr, Instagram, Wikipedia, Goodreads, Author’s Website Additional Interesting Reading that Didn’t Quite Make It Into This Article: New Yorker John Green is an author of young adult fiction, vlogger, philanthropist, and a creator of online educational videos. He is an active… Read more »

Build a Butt: Social Media for Colorectal Cancer Screening

Michelle   July 7, 2015

Organization: Waterloo Wellington Regional Cancer Program Industry: Healthcare Web links: ; Description of how social media is used for business performance Colorectal cancer is cancer of the colon and/or rectum, and is a leading cause of cancer death for Canadians. In 2015, 1 in 14 men and 1 in 16 women will be diagnosed with colorectal cancer… Read more »

Improving Hospital Admission Wait Times with Social Media Solutions

Michelle   June 25, 2015

Organization(s): Chatham-Kent Health Alliance; Oculys Health Informatics Websites: Chatham-Kent Health Alliance; Oculys Health Informatics This week’s social media case study focuses on supply chain management. Supply chain management is, quite simply, the management of goods or services in order to fill (supply) a demand. For this week I’ve decided to look at a proprietary communication solution offered by Oculys Health Informatics and… Read more »

Social Listening for Product Development: Beyond food flavours to products that customers actually want

Michelle   June 17, 2015

Organization Name: C&A Marketing Industry: Online Retail Web References: Website Description of how social media is used for business performance Some of the most famous examples of social media for product development come from the food industry – for example, the Lay’s Do Us a Flavour flavour creation competition (and many similar competitions, like Mountain Dew’s Dewmocracy),or the Doritos’ Crash the… Read more »

Please Stand By for Launch: Bethesda Announces Fallout 4 using Twitter

Michelle   June 5, 2015

Organization: Bethesda Softworks Industry: Entertainment (video games) Web References: Description of how social media is used for business performance Fallout is a series of post-apocalyptic role-playing games, created by Interplay Entertainment before it was acquired by Bethesda Softworks in 2007. Previous games in the series include Fallout 3 (2008), which won multiple awards including IGN’s Game of the Year… Read more »

Improving Employee Wellness and Engagement with Social Media

Michelle   June 3, 2015

Organization name: Saint–Gobain North America Industry: Construction Web references: Many employers turned to workplace wellness programs as a way to enhance retention of employees, reduce employee at the absenteeism, into employee relations and morale, and reduce the cost of benefits programs[1]. According to Benefits Canada, “a growing number of employers are using blogs, Facebook pages, Twitter feeds, online message… Read more »