When trying to make a dent in a saturated market, take your old-fashioned product to new-fangled marketing channels.
7 Marketing Lessons From RIM’s Failures February 10, 2012 by Alex Goldfayn You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched. It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us… Read more »
Babies get diaper rash, right? So if a few moms blog about it, there’s no need to bring out the Marketing big guns, right? WRONG.
If you’re engaging in social media, you’re always on. And that means you’re responding appropriately to consumer concerns no matter how small. In the global village of social media, you ignore consumer concerns at your peril.
Organization name: The Teacher Leadership Exploratory Consortium Industry: Education Name of contact: Web references: http://www.teacherleaderstandards.org/ http://www.ets.org/ Description of how social media is used for business performance Recognizing a need for 21st-century responses to 21st-century students, the Teacher Leadership Exploratory Consortium was created to provide an environment where self-directed educators can link with like-minded individuals to share best practices. As the… Read more »