Author Archives: Kathryn
Graco Baby connects with parents through Heart to Heart blog
Graco Baby connects through Heart to Heart blog – Social Media Marketing to tech-savvy parents You find out you’re expecting your first child. So many things are racing through your mind and you don’t know where to start. You need a … Continue reading
TEVA Pharmaceuticals enhances communication through social media, sees supply chain improvements
Organization: TEVA Pharmaceuticals Industry: Pharmaceutical manufacturing Web References: http://www.fiercepharmamanufacturing.com/story/teva-supply-chain-gets-boost-social-media/2011-07-26 http://logisticsviewpoints.com/2011/08/10/want-a-fast-response-supply-chain-focus-on-facilitating-people-to-people-communication/ Youtube Webcast: http://www.youtube.com/watch?v=Iw5xdSO4S1c&feature=player_embedded#t=1379s Description of how social media is used for supply chain management: In the volatile pharmaceutical market, it is difficult to predict product demand. With a typical industry … Continue reading
Netflix fails to communicate on Facebook
Organization name: Netflix Description of social media disaster: When Netflix announced it was raising its rates and changing its service, customers began using the Netflix Facebook wall to voice their unhappiness. Instead of using this as an opportunity to discuss … Continue reading