Author Archives: jvaishnav

From Facebook to Oracle – The Future of Social Media is Data-Focused, Far-Reaching and Highly Intelligent

jvaishnav   November 19, 2015

Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: – 5 Predictions For the Future of Social Media – What is the Future of Social Media Marketing? video – The Future of Social Media? video – The Future of Social Media Intelligence – An Interview with Greg Robinson – The… Read more »

Lessons Learned From the Social Media Marketing Practices of Non-Profit Organizations

jvaishnav   November 11, 2015
NPO social media marketing

Organization name: Family & Children’s Services of Waterloo Region Foundation Industry: Non-profit (registered charity) Name of contact: Valerie Beyer, Donor Relations Coordinator Web references: The Globe and Mail: Canada’s Top 100 Non-Profit Organizations (Registered Charities) Bufferapp: Social Media for Non-Profits: High-Impact Tips and the Best Free Tools HubSpot: The “Three A’s” of Nonprofit Social Media Engagement SlideShare: Online Fundraising with Social Media… Read more »

Using Social Media Metrics to Power Positive Change

jvaishnav   November 4, 2015
Using Social Media Metrics to Power Positive Change

Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »

How Social Collaboration and “Spontaneous Association” Drove Drastic Service Level Improvements at TEVA Canada

jvaishnav   October 28, 2015

Organization name: TEVA Canada Industry: Pharmaceuticals Name of contact: Antonio (Tony) Martins, formerly Vice President, Supply Chain at TEVA Canada and Ratiopharm  Web references: – The Social Side of Supply Chain Management  The WallStreet Journal – Teva to Acquire Generics Firm – Drug maker goes social to end supply chain crisis Article: Want a Fast-Response Supply Chain? Facilitate People-to-People Communication… Read more »

Dell Takes Ideation and Product Innovation by “Storm” with Online Community

jvaishnav   October 19, 2015

Organization name: Dell Inc. Industry: Computer hardware Name of contact: Michael Dell, Founder, Chairman & CEO Web references: Wikipedia, About IdeaStorm, Merriam-Webster Dictionary – crowdsourcing,  eWeek article – EMC Will Be Latest and Greatest of Dell’s Many Acquisitions, Business Computing World article – How to Make the Most Out of Crowdsourcing, FIR IndeaStorm Interview with Project Manager Cy Jervis, Video: Crowdsourcing and Crowdfunding Explained About… Read more »

Business transformation through enterprise social networking – the story of Deloitte Australia

jvaishnav   October 5, 2015

Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) – Deloitte’s Yammer Time Social Media at… Read more »