Author Archives: Jenn Spencer

Marketing via Social Media Gets Unwritten Book to #1 on Best Sellers List

Posted on July 25, 2011 by Jenn Spencer

Organisation Name: John Green, Writer Industry: Publishing Description of how social media is used for business performance: In one day, young adult writer, John Green, managed to take his unwritten new book, The Fault in Our Stars (due out May … Continue reading →

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Social Media – A Natural Fit for Stonyfield Farm

Posted on June 29, 2011 by Jenn Spencer

  Organisation Name: Stonyfield Farm Industry: Organic Food  Description of how social media is used for business performance: Stonyfield Farm is an organic yogurt and dairy producer located in the United States. Originally founded in 1983 as an organic farming school, Stonyfield … Continue reading →

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