Author Archives: Fgo

PridehouseTO: Inclusion in Sports or a Longer Pride Week?

Fgo   July 25, 2015

Organization: PrideHouseTo Industry: LGBT rights and entertainment. Contact: Matthew Cutler Web References: PrideHouseTo PridehouseTO: Inclusion in Sports or a Longer Pride Week?  The Pan-American games are an incredible opportunity for Toronto and its people to create a legacy in sports, business, infrastructure, and social programs amongst other benefits. The PrideHouseTO was in the beginning an original project with a great idea:… Read more »

How VFHT takes care of Liberty Village’s peoples health

Fgo   July 16, 2015

Organization: Village Family Health Team Industry: Health and Medical Contact: Diana Noel, Executive Director. Web References: VFHT, WellX, GoogleX, MobiHealthNews, Accenture, Klick Liberty Village is a masterfully planned community that blends residential, commercial and retail space in one enclosed neighbourhood. The village has a mixed crowd of young professionals who work in media, high-tech and design businesses. It is also the perfect place… Read more »

Grindr – Marketing Strategy: Connecting Gay Guys One Mouth at a Time

Fgo   July 9, 2015

Organization: Grindr Industry: Social Network and Dating App Contact: Joel Simkhai, CEO and Founder. Twitter: @grindr Web References: Twitter, Grindr, Grindr, a social network and dating app, proves one more time that massive marketing campaigns, advertising and pompous ads are not necessary to succeed in business globally. Word of mouth is one of Grindr’s strategies, and they are doing a great job connecting guys… Read more »

Urbery + Social Media Metrics = Groceries to your door

Fgo   July 2, 2015

Organization: Urbery Industry: Grocery Delivery Service Contact: Mudit Rawat, CEO Web References: Urbery, Post City Magazine, City of Toronto The city is getting bigger, people have busier lifestyles and multiple activities engulf your free time: family, kids, school, swimming and hockey lessons, work, commute, and that little time to go to the gym, read a book or simply visit… Read more »

Open the door to a new horizon! World Communications and Yammer’s way

Fgo   June 25, 2015

Open the door to a new horizon! World Communications and Yammer’s way. Organization Name: World Communications / Yammer Name of Contacts: Fernando Gomez, World Communications Founder, David Sacks, Yammer Founder Industry: Enterprise Social Networking, Yammer. Cross-cultural communications, World Communications Web references: Yammer, World Communications The past I still remember those early days of Facebook and MSN Messenger. People used to have a mix of friends, work colleagues,… Read more »

The coolest shoes in the world: Your own shoes.

Fgo   June 17, 2015

Organizations Name: The Adidas Group Industry: Sporting and apparel products Name of Contact: Herbert Heiner CEO Web References: Adidas,,,, Adidas has created an extraordinary app that allows customers to create their own shoes with their own ideas, not only letting clients to buy what they want, but also empowering Adidas’ creative team by learning about what people… Read more »

Can you fight obesity and drink Coca-Cola at the same time?

Fgo   June 15, 2015

Organization Name: Industry: Beverages Name of Contact: The Coca-Cola Company P.O. Box 1734 Atlanta, GA 30301 Attn: Industry and Consumer Affairs (404) 676-2121 Web References:,,,,,, and Coke official channels on Facebook, Youtube, Twitter and Instagram. Can you fight obesity and drink Coca-Cola at the same time? Writing about customer engagement for a product like smart phones or… Read more »

Social Media, the new learning campus for companies

Fgo   June 3, 2015

Social Media is evolving fast, but using its extensive and endless capabilities to your advantage is not an easy task. Social media is a powerful tool for employee engagement, Human Resources, and for other departments within a business beyond marketing. New Ideas With regards to employee engagement, The Adidas Group is doing a great job to support their 51,000 employees…. Read more »