Author Archives: c7gordon

How do I get my business on Facebook?

c7gordon   August 1, 2011

Organisation Name:  Facebook Industry: Social Media  Name of contact if available: Web references: https://www.facebook.com/business , http://news.cnet.com/8301-1023_3-20084098-93/facebook-unveils-online-guide-for-businesses/#ixzz1TmZIVaNY , http://smbp.uwaterloo.ca/2011/07/recent-survey-suggests-small-business-owners-slow-to-embrace-social-media/ Description of how social media is used for business performance: Small business has been slow to embrace social media and recognizing that, Facebook recently introduced their Facebook for Business online user guide.  It provides a step-by-step tutorial on how users can set up a… Read more »

Social Media’s use in crisis management

c7gordon   July 24, 2011

Organisation Name:  KFC Malaysia. Industry: Fast Food  Name of contact if available: Web references:  http://www.penn-olson.com/2011/07/07/kfc-malaysia/, Description of how social media is used for business performance: KFC Malaysia had a disaster on their hands when 2 videos were uploaded to YouTube showing kitchen staff tampering with food preparation.   The images from the kitchen were very disturbing and could have had a serious… Read more »

Recent survey suggests small business owners slow to embrace social media

c7gordon   July 18, 2011

Organisation Name:  Hiscox Insurance Company. Industry: Insurance  Name of contact if available: Web references:  http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% of them believe social media is not necessary to their business.  This recent survey came from Hiscox Insurance Company, a… Read more »

Con-way uses Twitter for matching carriers to freight

c7gordon   July 10, 2011

Organisation Name:  Con-way Inc. Industry: Freight transportation and Logistics  Name of contact if available: Web references:  http://www.con-way.com/en/about_con_way/newsroom/press_releases/Jun_2010/2010_jun_8/, http://www.youtube.com/watch?v=0zL7h7kTU1M, http://www.con-way.com/en/, http://blogs.gartner.com/matthew-davis/2010/10/04/social-media-to-improve-supply-chain/ Description of how social media is used for business performance: Con-way is an industry leader in freight transportation and logistics in North America and worldwide through their Menlo Logistics organization.  An innovative player in the Supply Chain industry, they have begun to… Read more »