Author Archives: Amy

The LEGO Group Uses Customer Ideas and Preferences to Develop and Launch New Products

Amy   February 13, 2012

Organization Name:  LEGO CUUSOO Web references: http://lego.cuusoo.com/ http://www.youtube.com/watch?feature=player_embedded&v=U6yDJA2a4lM https://www.facebook.com/LEGO.CUUSOO Description of how social media is used for business performance Lego Cuusoo is a site for sharing LEGO concepts with the aim of getting them released as real products. The public can submit their own ideas, generate discussion and vote on the ideas of others to help the LEGO Group decide… Read more »

Yoga studio employees and volunteers engage in social media activities to strengthen community ties, improve the customer and work experience, and to elevate social consciousness

Amy   February 6, 2012

Organization name: Moksha Yoga Hamilton Web references: www.mokshayogahamilton.com http://www.youtube.com/user/mokshahamilton https://www.facebook.com/pages/Moksha-Yoga-Hamilton/109394885759082 Description of how social media is used for business performance: Moksha Yoga Hamilton staff members participate in one of four committees, each aimed at using engagement tactics to have a greater impact on the business and in the community at large. These teams communicate, network and recruit through the use… Read more »

Internal social media tools at IBM bring employees from 170 countries together

Amy   February 6, 2012

Organization name: IBM Industry: Computer software, Computer hardware, IT services Web references: http://www.socialmediaexaminer.com/how-ibm-uses-social-media-to-spur-employee-innovation/ http://www.ibm.com/smarterplanet/global/files/us__en_us__socialbusiness__becoming_a_social_business_ibm_story.pdf Description of how social media is used for business performance IBM provides internal social media tools for thousands of employees in more than 170 countries and does not intervene or police their use. The IBM internal social media tools mimic twitter, facebook, wiki and a blogging… Read more »