Live video is more popular than ever before. And with 47% of adults aged 22-45 not watching television, they’re getting their content elsewhere. Social media is replacing television; audiences still want to consume video.
Nearly everyone has a device in their pocket allowing them to stream a live video. This is where talkshoplive™ comes in. Launched in March 2018, it’s the first live streaming, social buying and selling platform for anyone. The platform embraces the concept of live social eCommerce, allowing you to host your own streaming show, selling product and engaging with your customers at the same time.
Entrpreneurs who have a tangible product to sell can host their own show. It’s like Facebook Live meets The Shopping Channel. TalkShop.live began when co-founders Bryan Moore and Tina Moore saw the success of live streaming video, and knew there had to be a way to combine it with a shopping experience.
Sellers have their own channel where they can chat with potential customers in real-time during the broadcast. Customers see the product, interact with the seller, and complete their purchase without leaving the live stream.
A live stream allows a genuine connection between both parties.
As far as video marketing goes, you can’t afford to sit this one out:
- Half of consumers aged 18-34 would stop what they’re doing to watch a new video by their favourite YouTube creator
- 84% of consumers have bought something after watching a video
- 74% of all Internet traffic in 2018 will be video
When you use live video, you also build a trusting relationship with your audience. You’re open for interactive dialogue, making customers feel like their voices are being heard. You’re also being vulnerable, showing your humanity. People are more likely to do business with you when they feel they know you and can trust you.
Along that same note, TalkShopLive shines with its community of sellers. They have their own Facebook group, and encourage each other both on the platform and on their social channels. Each TalkShopLive channel has varied wares: artisan retailers, direct sellers, and celebrity influencers are among them, and they all have a story to tell. Each show goes live for up to 15 minutes and remains on the platform for up to 30 days. Those who promote their shows in advance, engaging with social media followers have the most success.
Lessons for Others
Video isn’t going anywhere – if your brand is not creating video (and preferably live video), you will miss out on the future consumer. Streaming live video brings authenticity and transparency to your brand. Communicating with consumers during the purchase process helps them be confident with their purchase. talkshoplive™ has brought all these aspects together to build a platform poised for success.
Industry: Online Retail
Name of Organization Contact: Bryan Moore, Co-Founder
Authored by: Amber M
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
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