It is a fact of the internet that every click, every view and every sign-up is recorded somewhere, Depending on your view, this is either very creepy or fantastically interesting,You might be sharing a video here or there to YouTube or some photos to Instagram. And you could be regularly posting to Facebook and Twitter, But if you’re not measuring how those social networks are working for you, And you’re not testing different methods to measure your results, You could be wasting valuable time.
“Clear interface, very easy to use. Everything you need to start your social media management and monitoring.”
DONATAS BUBINAS,CEO, Velvet.
Depending on today’s business, Everyone should take the advantage of using the social media as you need to jump on that bandwagon,So you have to make sure that you are keeping an eye on the social media metrics where you can track and close the loop on your sale.
Today, I am going to talk about one of the most amazing metrics that allows you to measure your performance on social media, Zoho Social.
Zoho Social, provides a social media management software. The company offers social media management and engagement platform to increase your presence with actionable insights focused on content and engagement.
Zoho Social‘s real-time monitoring dashboard helps marketing teams listen to what’s being said about their brand. Users can search and track a keyword; and respond when they need to. Instant notifications ensure quick reactions and guarantee that no relevant conversations are missed.
Zoho Social’s powerful media publishing tools work great to help businesses create compelling content and automate their publishing tasks. Posts can be published instantly or scheduled for different social networks from a single compose window, which also shows the percentage of top engagers likely to view the post at specified time. IT also allows posting for a time when followers are most likely to see them and helps target Facebook posts by location and different time zones. The bulk scheduler makes it easier to create and schedule multiple posts in one go, while the native Android and iOS apps enable users to publish on the go.
The Zoho SocialShare extensions for Chrome and Firefox allow users to instantly share content right from the browser without leaving the window. Its collaboration features let teams brainstorm ideas and work together to come up with better and more compelling content. Social media performance reports can also easily be shared with teams, allowing them to work together to plan their social media strategy more effectively.
The monitoring tools allow users to keep track of what people are saying about their brands and let them reply instantly or look for more information through conversation history. Search tools help discover new business prospects and track competitors, hashtags and events and save them for future reference. The Brand Inbox provides a unified view of all messages, turning them into conversations and allowing filtering them by social networks. Statistics and Analytics provide insightful data and visual reports of social media presence and performance.
Lessons for Others
Every business is different, and can need a specific Marketing Software solution that will be fit for their company needs, type of customers ,size and staff
Within Zoho Social, I found that numbers are included as a value add, around publishing and listening features. A dedicated reports tab provides social-network-specific statistics and detailed analytics enabling users to understand more about their audience and how people engage with their content,It really helps you to have a better ideal and general overview about what kind of posts are more attractive to your audience.
Industry: Online/Digital Software
Name of Organization Contact: Sridhar Vembu,Zoho Corporation/CEO
Authored by: Hersh Fadi
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.