Airlines are leading brands in their own right on social media. They work really hard to develop high quality campaigns and a strong presence on social media, and it results in excellent outcomes.
Airlines have performed particularly well in the latest Travel Social Media Benchmark results and dominate the Facebook, Twitter and Instagram league tables, helped, in part, by their global customer base. However, brands are also benefiting from a rising interest in the aviation industry and capitalize on this growing trend with behind-the-scenes content and information – from aircraft unveiling to flight schedules and trackers.
Growing international airline Emirates is one of the travel industry’s fastest growing social media brands in the world serving thousands of passengers every day, according to the latest Travel Social Media Benchmark results from talkwalker analytics.
Social media is the perfect platform for big global brands, such as international airlines, to reach out and engage with customers and potential customers from across the world. However, key to the future success of some brands – such as Emirates -is being able to proactively engage and manage social media streams for a truly global audience 24 hours a day, seven days a week.
Emirates has recently issued so-called ‘Meal Ordering Devices’ to all its flight attendants who work in Business Class.
All the smartphones devices are synced to communicate with one another for the duration of the flight, don’t have a SIM card, and have been blocked from running any applications apart from the bespoke Meal Ordering app.
“The orders are taken on a hand held device and are instantly reflected on a tablet in the galley. Each order is then prepared immediately making service faster, more efficient and more personal,” said Terry Daly, Divisional Senior Vice President, Service Delivery at Emirates.
The technology is proving to be a significant time-saver in keeping those premium passengers feed and watered – as well as ensuring what they’re served is precisely what they ordered, without slip-ups.
Emirates inspire travelers around the world with their growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine and world-class service.
“Industry events are an important platform for Emirates to showcase our products and services to our key audiences, and we always aim to raise the bar on visitor experience through innovative ideas and thoughtful execution,” said Sir Tim Clark, President, Emirates Airline. “The Emirates Infinite Possibilities stand is a reflection of Emirates’ vision to offer passengers a superior and exciting brand experience.”
The Youtuber was amazed and
Emirates: Show Don’t Tell
Lessons for Others
Organizations need to transform from being traditional to digital in terms of advertising, communication and online reputation management. Plan ahead and choose the right digital assets & social media platforms. The tools and technologies available today enables the brands to reach and act professionally in order to acquire new customers and to retain existing ones. Remember, timing is crucial.
There is so much to learn and to discuss as a case study from Emirates Marketing & PR team who deserves all the respect.
Industry: Airlines Industry
Name of Organization Contact: Ahmed bin Saeed Al Maktoum ,CEO
Authored by: Hersh Fadi
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