Brandwatch is the world’s leading social intelligence company, they are used throughout large corporations as a tool for analyzing and sharing insights about social media. Brandwatch’s objective is to take regular analytics and share them with their clients in way that is attractive and understandable. The information shared by the company tells their clients about the conversations, trends, and people impacting their business. Their technology spans over 80 million online sources to ensure they, ‘never miss a mention that matters’. Brandwatch is a unique and futuristic company that, “gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions.”
By analyzing every mention, view, share, review, and action made towards a company, Brandwatch is able to take complex analytics and share it in a way that narrows everything down to the important stuff. Brandwatch is currently being used by over 1,200 brands and agencies including, Whirlpool, Sony Music, Dell, Kohler and Walmart.
How Brandwatch was able to help Walmart and Kohler with their social analytics:
As the largest company in the world, Walmart’s Analytics and Insights department is always filling with new information. The company put Chandler Wilson, the director of Analytics and Insights at Walmart, in charge of, “identifying new technology and intelligence streams, and then to scale them in an elegant way across the Walmart organization”. Wilson went to Brandwatch to find out more about their process and technology. With a customer base of approximately 260 million people it is extremely difficult to sift through social media to find the issues that are relevant to the company. Brandwatch accepted the challenge that was brought by the company and suggested they invest in Vizia. Vizia is, “a multi-screen display system that tells the story of your social data”. Vizia’s social analytics command centre was installed at Walmart’s Headquartes in Arkansas, “Brandwatch Vizia will allow anyone within the Walmart HQ to get familiar with analytics in an easy to understand and visually appealing way”. By using Brandwatch’s Analytics and Vizia, Walmart employees are able to easily access the most important social media mentions quickly and efficiently.
Kohler, a manufacturing company best known for their plumbing products. The company used Brandwatch to monitor feedback from a festival they hosted, as well as monitor information about their golf courses.
Lessons for Others
Brandwatch proves the importance of monitoring analytics and the positive effects it can have on companies. More importantly the company shows the effectiveness of sharing data in a way that everyone is able to understand. With Vizia, Brandwatch is able to share analytics produced by their advanced technology to hundreds of people in a way that can be simplified and understood.
Industry: Social Media Monitoring
Name of Organization Contact: Giles Palmer, CEO
Authored by: Laura Girdler
If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.
https://14415-presscdn-0-52-pagely.netdna-ssl.com/wp-content/uploads/2016/06/Walmart-Case-Study.pdf – How Walmart makes use of social analytics, now and in the future