IBM Values Social Media

FBatarse    November 8, 2015

IMB Social Media Photo

Organization Name: IBM

Industry: Computers, Technology Manufacturing

Web References: IBM CC Reporting, IBM SM YouTube Feed, The Internet of Things, Core Metrics for IBM, Social Networking IBM, Social Media SoundCloud Review,

How Is Social Media Used For Business Performance

The video above is a great re-cap of the importance of Social Media and measurement of ROI for firms (Core Metrics). IBM also has software developed now to assist businesses in the overview of how their social media business activities gauge. I did some digging around and managed to find a video showcasing the ability of the software, take a look here.

Screen Shot 2015-11-07 at 5.04.15 PM

The information above is a snap shot of IBM’s Social Media Service Analysis. Most of this is yet to be adopted by firms. More importantly to be executed on by national and international firms. The ability to maintain a social relationship between firm and consumer is a highly desired in these new competitive markets and innovative product offerings. The relationship is lean, cost-effective and can be tailored to marketing promotions and offer generating tools/OS. IBM Social/Network Analytics is a tool that will win over clients and work to maintain the customer base of a corporation, allowing executives to focus on new innovation, products, services and territory/business expansion. Take a look at the clip below:

IBM Network Analytics is meant to help firms keep in touch with the clients while gauging the cost of the relationship real-time. Another awesome video to provide more insight on this can be found on Youtube, right here.

What about metrics that are already present in a firm?

Did some digging around as well, found a couple supporting website’s:
1. SproutSocial
2. KissMetrics
3. SocialMedia Examiner
4. Hootsuite

A PDF I ran across, categorizes the business process:

Screen Shot 2015-11-07 at 5.37.45 PM

This was not a project that was completed over night, watch below:


  1. Social Media Measure – Firms need to operate social media accounts, but also measure the success of the interaction and business communication. There are many tools and software available to measure the effectiveness, my personal favourite is Google Analytics.
  2. Be different – In todays market, you must always be one step ahead of the competition when dealing with your client base, working on attracting more consumers and establishing brand loyalty.
  3. Use Tools – No amount of paper and pen can keep you competitive in todays market. Even posting frequently to your social feeds does not mean you will have a long term relationship with your customers. Clients seek reliable, accurate and transparent firms who can produce products & services tailored to meet the competitive market and diverse needs of a customer.

Submitted By: Fadi Batarseh, University of Waterloo

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If you have concerns as to the accuracy of anything posted on this site please send your concerns to Peter Carr, Programme Director, Social Media for Business Performance.