The Future of Social Media – a Short List to Think About

socialmed_ia    March 11, 2015

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The future of social media depends on other aspects and trends, and surely stems from the parent trend – technology. Since I have to write in short, I will not make a deep analysis of futures trends in social media, and instead collected some sub-technology tends, which are related to social media use in various fields:

  • HR – as of today we witness a greater use of social media networks in recruiting and head-hunting. According to OnRec the trend of using Facebook, LinkedIn as opposing to traditional job board increases, “During a recent poll we conducted on the Social Networks used by our recruiting audience, we found that 61.5% use LinkedIn, 30.7% use Facebook, 23.1% use Twitter, and only 7.7% are using only job boards… If these statistics aren’t enough to convince you that you should be using social media for recruiting, then nothing will, and sadly you will begin to fall farther and farther behind your competition.”
  • TV – contextual and engaging era is here. Research shows that people who enjoy TV share their experience in Twitter. According to Media Post,  “research results show that the more engrossed a given viewer is, the more likely he or she is to tweet about it — which contradicts the idea that social media is a distraction for the bored and disengaged. The results also support the notion that today’s consumers are truly looking to share their best experiences, even those they’re just watching on television… All this hints at a future full of potential for advertisers, television producers and technology companies: one where shared experiences and contextual conversations make everything a little more personal and powerful.”
  • News and online content – content will be written by robots, and will be personally articulated. According to Wired “It’s latest case of big news organizations turning to algorithms to create content. The AP — which is an investor in Automated Insights — already uses Wordsmith to generate stories on corporate quarterly earnings reports. Meanwhile, automated content competitor Narrative Science provides similar services to publications such as Fortune and Big Ten Network. And a Los Angeles Times journalist used custom software to auto-generate a story minutes after an earthquake hit Los Angeles last year.”
  • Education – student are about to be engaged in learning, learn together, and use social media as an integral part of studies. According to Craig Watkins “over five to 10 years social media, in some form or fashion, will be integrated into formal learning settings. We are already seeing this happen as designers build social platforms that are more school- and classroom-friendly, and as educators better understand that rather than block access to social media, we should be helping young people better leverage them to learn, enrich their networks, and do good work.”
  • Healthcare – according to Dr. Bertalan Meskó, your doctor is going to be fully connected with you through social media and mobile health. Watch his video:

You may be interested to listen to Gen Y, Social Media and the Future…


Lessons to others:
We live in a changing world. Changes are everywhere, and we experience them in every aspect of our life. Social media is one of the elements which are going to influence our life through many aspects, because of its nature. So stay tuned, and prepare yourself to changes.



Submitted by: Socialmed_Ia – SMBP Student, University of Waterloo.

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