Posted on February 18, 2015 By Christian Ismodes & Dolores Montavez
Organization Name: Celestica Inc.
Industry: Multinational electronics manufacturing services
Name of Contact: Craig H. Muhlhauser
Web References: www.celestica.com
The incorporation of social media tools and strategies in the Supply Chain Management process it’s like a ticking bomb waiting to be discovered and activated. Reason would tell us that it should be done by leaders in the field, those applying innovative practices and state-of-the-art technologies. Of course, it could also come from any creative mind with the ability to think outside the box, but Celestica claims to be one of those innovative leaders and their performance in the world’s markets and available data suggest their claim, it’s actually true!
One of Celestica’s feature product is a software that approaches supply chain management as a system of integrated parts, linked to each other throughout the process and constantly sharing information, facilitating making decisions, lowering cost, shortening order fulfillment and such other benefits.
This is technology at its best, yet human relations lay at the core of any long-lasting business relationship and this is where social media innovation could bring about a revolution in the way supply chain business leaders develop trust and create collaborative alliances that safeguard long-term business performance and success.
If we take as an example the Japanese model of keiretsu and apply social media to the way partners communicate, build trust and asymmetry among themselves, we can see the merits of envisioning how social media could deepen and advance the fabric of interlocking business relationships and shareholdings.
Wouldn’t it be something if Celestica, already a leader in the field, was to take the world by a storm and revolutionize the supply chain process by incorporating social media in the business process? It would certainly be something to follow!!
Submitted by: Dolores Montavez and Christian Ismodes – SMBP Students, University of Waterloo.
Note from the authors: We contacted Celestica’s communications department via e-mail to comment on this subject, but we haven’t received a response yet.
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