Transparency and Customer Engagement

Terry    October 14, 2014

Organization: The Clorox Company

Industry: Cleaning Products; Corporation

Web References:;;

Corporate Transparency:

Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with  stakeholders, investors, service providers governments, regulators and customers in all aspects of the business.  The need for  being transparency with products has never been more important than it is today. The internet gives customers the ability to search where their product is made, how it is manufactured and what the product is made of.

On September 16, 2014,  The Clorox Company announced a new initiative, building on their current program and expanding the Clorox Preferred Ingredient Calculator with access via a smart phone app and mobile website.  Consumers will be able to access a list of fragrance components, if there is a concentration of more than 0.01 percent in the product.


Video Link for CBC News Coming Clean About Cleaners:

Podcast:  CBC News – An international cleaning company is coming…


These steps are allowing Clorox to build trust with their consumers by being completely transparent regarding their product ingredients, allowing consumers to make on the spot informed purchasing decisions.

Another form of transparency is in the form of Corporate Reporting that consists of information such as Anti-Corruption Programmes, Financial Statements, Country by Country Reporting, listing corporate subsidiaries, affiliates, joint ventures and other related entities, and a transparent information website in one international language.  Examples of this type of reporting can be found in the report Authored by: Barbara Kowalczyk-Hoyer for the Task Force Financial Integrity and Economic Developmenton a review of 105 of some of the world’s largest corporations. Why Transparency is Important on Social Media



The Clorox Company:;

CBC News:; Coming Clean About Cleaners

The Task Force Financial Integrity

Author of this Blog is Terry-Lynn Conway (

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