In today’s hyper-connected global economy, business success is dependent on the active collaboration in the value chain consisting of employees, partners and customers. Also emerging is a digital landscape, due to the rapid explosion in the use of social, mobile, analytics and cloud technologies (SMAC). These consumer-based technologies and mindsets are rapidly moving into the enterprise and beginning to profoundly impact how work is accomplished. The very concept of ‘work’ is being re-defined and the time has come to re-think the organizational models. Employee preparation is critically important so that they are motivated and productive in this new landscape.
Cognizant, a leading provider of information technology services has been providing solutions for organizations embracing these changes. They offer consulting in the process of transforming organizational culture into a boundary-less workspace. This needs a ‘change management’ approach in order to foster an environment of trust, break down silos and democratize decision-making. Click here to read Cognizant’s white paper on the “Worker Empowerment”.
A good first step would be to implement social media inside of the enterprise in order to get employees to share best practices, to facilitate collaboration and to evolve organizational culture. The goal is to empower employees to work to their full potential, to circumvent physical world limits and to work more collaboratively and virtually.
Organizations need effective policies, frameworks, governance and systems that enable collaboration, and promote innovation. The Technology giant, IBM has been an early adopter of social media for employees. As early as 1997, IBM encouraged its employees to go out to the internet while many companies were curbing their employees’ internet access.
IBM social computing guidelines have evolved over the years as new technologies and social networking tools become available. These guidelines ensured that employees are involved in responsible engagement and dialogue, in order to learn and contribute in various aspects of business.
No wonder IBM has emerged as a leader in social business through employee empowerment with the help of social, mobile, analytics and cloud technologies (SMAC). With increased collaboration and innovation, different areas of the organization such as marketing, product development and delivery work with real-time feedback from customers. These kind of organizational systems help in fostering a culture where all employees have become brand advocates.
Lessons to learn:
- Organizations need to develop a comprehensive strategy for ensuring implementation of Social Media, Mobile, Analytics and Cloud (SMAC) technologies for use by employees.
- The implementation of the strategy should comprise of: guidelines for employees, change management implementation approach, governance and robust controls.
- 10 tips to get your employees on board with social media: http://www.entrepreneur.com/article/227236#ixzz2hSSL0rr8
- Employees as brand advocates: http://www.marketingprofs.com/podcasts/2013/11758/employees-as-brand-advocates-ibms-ethan-mccarty-talks-to-marketing-smarts-podcast
Submitted by: Tushar Goteti – SMBP student University of Waterloo. To contact the author of this entry please email email@example.com
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