“What if your employees spoke about your product the way they speak about marriage?”
One of the best things social media can deliver is the internal creation of innovation, and development of ideas through employee engagement. A recent interview with a contributing author of the Amazon best seller ‘The Social Employee’ Cheryl Burgess sheds light into how some businesses are becoming more successful by engaging employees within social media platforms. The book itself is a behind-the-scenes look at social media success stories of some of the biggest corporations, including Cisco, Southwest Airlines, and Adobe. In the interview, Cheryl sheds light into how a company can enhance its social campaigns by starting “at home”.
Not all social media is external, Cheryl states that the “path to social business lies through the social employee”; the internal use of social media is leading companies to have more enthusiastic and engaged workers and resulting in positive results. Business leaders are starting to get the idea. Companies like Cisco used a series of conferences to engage employees and managers and through an “innovative communications interface” and developed a new direction for the organization. Southwest airline attendants, via blog posts and in flight wi-fi, were able to spread word of impressive service, and executives at Adobe, through a top down review of their social media adoption, found considerable ‘redundancies’, resulting in an improvement of productivity.
“the greatest product of a good idea,
is more good ideas” – Cheryl Burgess
Social media is not just about technology. Innovation and ideas are still generated from talented people, but the way in which they communicate can be greatly enhanced. By having solid leadership and a collaborative social environment, the results can lead to increased growth, engagement and productivity.
Lessons for others:
-Being open to in-house social platforms
-Letting communication foster new ideas
-Provide leadership with feedback
Submitted by: Dave Mazur – SMBP Student, University of Waterloo.
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