Ever see an ad on Facebook trying to sell you something? Sure you have. That for me, is Social Media Marketing. Companies utilizing Social Media platforms such a Facebook, Twitter, Youtube etc. to sell their product and or service, this is starting to become very common in the market place, because it works. Well, there are also Companies such as SAP who use Social Media as a tool to help other companies build, sell and support…
Who is SAP?
“SAP empowers people and organizations to work together more efficiently and use business insight more effectively. From back office to boardroom, warehouse to storefront, and desktop to mobile device, SAP empowers people and organizations to work together more efficiently – and use business insight more effectively. We do this by extending the availability of software across on-premise installations, cloud and on-demand deployments, and mobile devices. We believe that the power of our people, products, and partners unleashes growth and creates significant new value for our customers, our company, entire industries, and the economy at large.”
“SAP has run its online community network for nearly ten years. Now, says Mark Yolton, senior vice president of SAP Communities & Social Media, it’s also using social media for “outside-in” market insight and as a mechanism to immediately tell the world about its new products.”
You can find the full interview by David Kiron, on MitSloan, Management Review’s website, where Yolton explains exactly how SAP uses Social Media to help their clients and sell their product.
This video can also be somewhat related and informative to this post, Melissa Mack as a brief video interview with Michelle Prack, Hughes Public Relations…
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