Monthly Archives: November 2012
Social TV & Viewer Loyalty App – Get Paid to Watch TV!
As countless studies have shown, the majority of TV viewers are multitasking online. Viewers are now communicating on various social media platforms while they tune into their favourite show’s through Tablets, Smart Phones and Laptops. Viggle, a free app, now … Continue reading
Smartphone Media
Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading
Can Myspace Be Cool Again?
Can Justin Timberlake bring Myspace back? Justin Timberlake and his partners at Specific Media are trying to revive Myspace with a new design and added functionality. But can anyone save this social network that has seen its number dwindle to … Continue reading
The Future of Social Media: Predicting trending Twitter topics with 95% Accuracy
Devavrat Shah, a MIT professor in the electrical engineering and computer sciences department, and Stanislav Nikolov, a graduate MIT student have created an algorithm for Twitter that is able to predict trending topics before Twitter is able to with 95% … Continue reading
Social Media and Crisis Management: The Future of Social Media in Business
Social Media as a communication tool, client service forum or a sales lead generator are the most common business applications we currently see. However, using social media and emerging technologies related to social networks will soon revolutionize how organizations deal … Continue reading
Virtual Fashion Mirror – The Future of Shopping
As early as 2008, networking giant Cisco was well along in its social media evolution. Cisco was visible on Facebook, Twitter and YouTube. Cisco won Light Reading’s 2010 Leading Lights Award for Best Marketing using social media and shaving approximately $100,000 … Continue reading
Smart TV’s and the Diversity of Social Media
Technology has allowed us to increase our efficiency at being “connected”. Whether the connection is for work or pleasure, we use computers, tablets and smart phones to have a constant “connection”. Social Media continues to show its diversity … Continue reading
Mellow Mushroom’s Unique Social Media Strategy: “Follow Us and We’ll Follow You”
We have seen and heard about numerous social media campaigns that urge their fans to follow their company page or become a fan on various social media platforms. However, never have we seen a company following their fans or … Continue reading
Sharpie: Social Media Sharp!
Social media is much more than just establishing mere presence. It is a revenue generating platform for many. The famous jargon “f-Commerce” is a great proof. By 2016, most of the businesses will be using social media as a way of … Continue reading