Social Media has indeed established itself as a powerful tool that can tighten the bonds between brands and consumers,however we have yet to find its implications in supply chain management. Social Media has established itself as a proven tool that … Continue reading
Restaurant chains have always struggled with standardized systems and processes including recipes and the “right” way to make things for years. One company, Red Robin turned to social media to help stop the inconsistencies. USA Today reported that the company … Continue reading
With the help of Social Media, Mark Shields campaign, successfully achieved more hands in joining the fight against Apple’s supply chain, calling on the technology company to protect manufacturing workers from abuse, injury and death. “More than 140,000 people across … Continue reading
We have all had that great idea for a product or a service that will revolutionize our world but 99.9% of us don’t do anything about it. In the past the reason so many of these ideas wouldn’t develop is … Continue reading
Organization Name: ABC’s The Glass House Web References: Social TV ABC The Glass House According to a recent survey by Viacom, 56% of viewers are using social media while watching TV. They are communicating on blogs, facebook, twitter and apps … Continue reading
Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products. Through social networking, engineers are able to explore design solutions at a grass-root level wherein the … Continue reading
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading
Samuel Adams has been giving consumers an opportunity to create their own brew for years with contest like the Samuel Adams Longshot American Homebrew Contest. This year Zack Adams’ Magnificent Seven and James Schirmer’s Beerflower Wheat triumphed over nearly 1,000 … Continue reading
Taco Bell partnered with Doritos to launch a new product Doritos Locos Tacos – a hard shelled taco made of Nacho Cheese Doritos Chips. Taco Bell determined that “80-90% of Taco Bell-related conversations were taking place on Twitter” they used … Continue reading
Organization Name: McDonalds Industry: Fast Food Web References: http://socialmediatoday.com/node/434385 http://business.financialpost.com/2012/08/10/mcdonalds-social-media-conscience/ As the article suggests, when we think of McDonalds, the thought of fatty greasy food and minimum wage workers pop up in minds of most people. However in order to … Continue reading
Social networking sites can be a great tool for companies to connect with their customers in a way that is new to many of us. Unfortunately many companies fail to see the long lasting negative effect it can have with … Continue reading
Organization Name: General Motors (GM) Industry: Car & Truck Manufacturer Web References: http://www.toprankblog.com/2012/02/social-media-gm-charlotte-blank/ http://mashable.com/2012/01/17/business-social-media-progress/ “ There are really an opportunity to engage our consumers with their lifestyle passions. For example, music is a big pillar for Chevrolet and we offered early access to … Continue reading
Organization Name: Lululemon Athletica Industry: Retail Apparel Web References: http://strategyonline.ca/2012/03/05/lululemon-inspires-socially/ http://strategyonline.ca/2012/09/28/brands-of-the-year-lululemon-takes-local-to-the-next-level/ http://www.lululemon.com A social media success story, Lululemon Athletica, was founded with one store in 1998 by Chip Wilson in Vancouver, BC. Now, with 180 stores in Canada, the US, … Continue reading
Web References: http://www.visceralbusiness.com/research-insights/reports/the-2012-charity-social-100-index/ http://www.thefinancialist.com/how-social-media-and-the-web-are-transforming-philanthropy-bill-woodson-credit-suisse/ http://www.guardian.co.uk/voluntary-sector-network/2012/sep/24/social-charity-index-engaged?CMP=twt_gu http://socialmediatoday.com/mila-araujo/851101/empowering-non-profits-drive-positive-change-social-media http://www.xperedon.com/news_1283 Social Media & Philanthropy It was inevitable. Thanks to the increased connection with people across the globe via social media mediums such as Twitter, Facebook & YouTube, the strategy has changed for charitable … Continue reading
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Title: Best Western uses Social Media for Employee Recognition Organization Name: Best Western Web References: Social Media Workplace Study Employee Engagement Employee Recognition Description of how social media is used for business performance: Not only are companies recognizing their top employees … Continue reading
The rise of Social Media over the past 10 years has been staggering. Once seen as only a personal network it has now been adopted by many companies as a vital communication, marketing and client service tool. However, the adoption of these tools … Continue reading
Organisation: Dell Industry: Information Technology Web References: http://www.readwriteweb.com/enterprise/2011/07/how-dell-really-listens-to-its.php http://content.dell.com/us/en/corp/about-dell-social-media http://www.businessinsider.com/is-dell-the-worlds-most-social-company-scorecard-2011-6 http://content.dell.com/us/en/corp/d/corp-comm/make-a-difference.aspx How Dell differentiates itself as the world’s most social company Social media is not a mere a tool for Dell. It’s an extension of the company’s brand, which is … Continue reading
Organization Name: Ford Motor Company Industry: Automotive Web Reference: Ford Motor Company Press Release: http://media.ford.com/article_display.cfm?article_id=28019 Scott Monty, www.scottmonty.com Fast Company, http://www.fastcompany.com/1668368/corporate-social-media-policies-good-mediocre-and-ugly Shel Holtz, www.socialmediatoday.com/shelholtz/838001/ford-s-vision-one-social http://socialmediapolicy.com/2012/03/09/ford-motor-companys-digital-participation-guidelines/ Description of how Ford Motor Company has leveraged social media to increase business performance For a company who sold … Continue reading
Company Name: Pfizer Description of how Pfizer uses social media for employee involvement & business performance Pfizer uses social media channels to empower and engage employees in an online community called Think Science Now. The Think Science Now community allows … Continue reading
