Organization Name: Altimeter Group
Name of Contact if Available: Brian Solis
Web Reference: www.briansolis.com
Description of how social media is used for business performance
In this case study, Brian Solis examines if internal social networks can improve employee engagement. Brian points to how the implementation of Enterprise social networks (ESN) also requires philosophy, vision and leadership behind the implementation to serve as the foundation for internal engagement. He cautions people to think about and strategize how to add value before deploying an ESN and ensure there are goals, processes and reward systems developed first.
Lessons for others
We are learning more and more about how social networks are improving customer engagement, and Brian believes that there are four key ways to deliver value to a social business to drive employee engagement. Theses include the following:
1. Encourage sharing
2. Capture knowledge
3. Enable action
4. Empower employees
Submitted By: Beverly Pirie, SMBP, University of Waterloo
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