Organization Name: Red Door Interactive
Industry: Marketing Agency
Description of how social media is used for business performance:
Pinterest is primarily image-based and engagement is all about leveraging visual images to establish quick connections between brands and consumers while promoting social sharing and ultimately driving traffic to the brand’s website. But many businesses value staff engagement as well.
In this article, Stephanie highlights ‘Red Door Interactive’ – who recently launched a Pinterest project that encourages staff members to contribute ideas and inspiration for their new office space.
Lessons for others:
Red Door Interactive utilizes Pinterest to encourage staff members to contribute ideas and inspiration, increasing interaction and improving collaboration amongst employees. A fun, innovative and out-of-the-box way to get employee’s excited about their jobs and improve a company’s performance and culture.
Submitted by: Jessica Seifried, SMBP, University of Waterloo
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