Organization Name: RetailingToday.com
Industry: Journalism – Retail business news, trends, research and analysis
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Author of article: Elizabeth Cogswell Baskin President and CEO, Tribe
Blog info: www.goodcompanyblog.com
Description of how social media is used for business performance
In this case study, Elizabeth Cogswell Baskin shares a wealth of information and insight on how employee engagement boosts productivity, cuts costs and builds revenues. For retailers, having engaged employees can have a significantly beneficial impact on sales. Numerous high profile recognizable retailers are referenced in this article, along with their preferred methods of social media employee engagement tools. The trend for businesses is beginning to lean towards transparency, and those for employers who are willing to embrace employee engagement via external social media channels such as Pinetrest, Facebook, etc., they are showing employees that they are willing to place trust in them. By empowering employees to naturally become brand ambassador’s, retailers are continually growing one of the most powerful advertising methods; the word of mouth channel. For forward-looking retailers, social media provides rich engagement opportunities to build communities of employees by sharing company news, knowledge transfer and best practices. Brands that don’t embrace social media will be missing the boat on the media preferences of many employees.
Lessons for others
It is important to understand the purpose behind adding employee engagement tools through social media channels as it relates to each specific business. It is integral to understand who your intended audience is in order to choose the right tool to fit the purpose. Once determined, the proper process can be created to drive the desired outcomes. The options are endless, but without a clear understanding of what the purpose is and the goals are a business will struggle to find value in integrating social media tools and realizing the benefits employee engagement can offer.
Submitted By: Shannon Lauzon, SMBP; University of Waterloo
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