Monthly Archives: May 2012
Design-It-Yourself
Organization Name: Cut on Your Bias Industry: Clothing, Retail, Fashion Name of Contact: Author of article, Lauren Indvik Web References: http://yhoo.it/IQssvb Description of how social media is used for business performance: Calling on customers for product design ideas is a … Continue reading
Customer Engagement Using Social Media – Citi Bank
It’s always a pleasure and such an inspiration to watch or to read what mavericks and leaders go through when they want to create something new in the world that doesn’t exist the day before. Listen to the story of … Continue reading
Integrating Social Network Effects in Product Design
Interesting article on how to effectively use social media for product development and design. Focusing on a) identifying the product with the largest market share and b) determining the least expensive way of influencing individuals and strengthening product diffusion over … Continue reading
Making the Most of Social Media
Organization Name: Gallup Management Journal Industry: Research Name of Contact if available: Blaise James and Jim Asplund Web References: http://gmj.gallup.com/content/149411/making-social-media.aspx Description of How Social Media is used for Business Performance: The article points to how Emotionally engaged customers — those … Continue reading
Bieber and Degeneres spread organ donor awareness!
Organization Name: Trillium Gift of Life Network Industry: Public Health Contact: Leona Hollingsworth, Media Relations Advisor Web Reference: http://www.giftoflife.on.ca/en/, www.BeADonor.ca Description of how social media is used for business performance Awareness about organ donation over the past four months has … Continue reading
Etsy crafts an excellent social media presence
Organisation Name: Etsy Industry: Online retail Description of how social media is used for business performance: Founded in 2005 with $50,000 of seed capital, Etsy – an online marketplace enabling independent artists and craftspeople to sell their wares – has … Continue reading
The Social Media Revolutionists vs. the Anti-Revolutionists
The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering:
customer relations of the social media kind
One of the many areas that social media has the ability to enhance is customer relations and/or customer engagement. As in other areas of social media, this can manifest itself in a number of ways. Social media can facilitate the … Continue reading
Employee engagement in a social media world
Organization Name: RetailingToday.com Industry: Journalism – Retail business news, trends, research and analysis Name of contact if available: Author of article: Elizabeth Cogswell Baskin President and CEO, Tribe Blog info: www.goodcompanyblog.com Web references: http://www.retailingtoday.com/article/employee-engagement-social-media-world http://www.retailingtoday.com/ Description of how social … Continue reading
Engaging employees through Pinterest
Organization Name: Red Door Interactive Industry: Marketing Agency Web Reference: http://mashable.com/2012/04/06/pinterest-employee-engagement/ Description of how social media is used for business performance: Pinterest is primarily image-based and engagement is all about leveraging visual images to establish quick connections between brands and … Continue reading