Video interview with Tony Martins, Vice President, Supply Chain for TEVA Pharmaceuticals. The video discusses supply chain management today and the role that supply chain can play in improving supply chain performance. Tony talks about how traditional command and control structures are out of date and why organisations should be process driven. The interview was conducted by Peter Carr, SMBP course author and professor. The interview was arranged by Kathryn Fedy – student in the Social Media for Business Performance course.