Monthly Archives: March 2012
What Social Media Can Do For Supply Chain: Interview with Tony Martins, TEVA Pharmaceuticals
Video interview with Tony Martins, Vice President, Supply Chain for TEVA Pharmaceuticals. The video discusses supply chain management today and the role that supply chain can play in improving supply chain performance. Tony talks about how traditional command and control … Continue reading
McDonald’s Internet meme for Shamrock Shakes risks going from #Shamrocking hashtag to bashtag
McDonald’s Internet meme for Shamrock Shakes risks going from #Shamrocking hashtag to bashtag Continue reading
LinkedIn Offers a New Way To Look At Employment
Organization Name: Linked In (from an article in ‘The Economist” Magazine, March 10, 2012, page 78) Industry: Social Networks Web references: http://www.linkedin.com/ Description of how social media is used for business performance: Official statistics can tell you how many workers … Continue reading
Lady Gaga Goes ‘Social’
Organisation Name: Backplane (based an article in ‘The Economist’ Magazine, March 10, 2012, page 79) Industry: Social Platforms – User Generated Content Name of contact if available: Troy Carter (Co-Founder), Backplane Web references: info@thebackplane.com; http://thebackplane.com/ Description of how social media … Continue reading
Rogers Twitter tactic backfires as customers use hashtag to vent about lousy service
Rogers Twitter tactic backfires as customers use hashtag to vent about lousy service Continue reading
A Love Letter to their Customers – How Sanuk uses Social Media for Marketing
Organization Name: Sanuk Footwear Industry: Footwear Web references: www.sanuk.com; http://www.slideshare.net/NorthSocial/north-social-case-study-sanuk; http://my.safaribooksonline.com/book/strategy-business-planning/9781118095461/chapter-3-communicate-with-and-become-a-fan-of-your-customers/case_study_sanuk_loves_its_cus#X2ludGVybmFsX0ZsYXNoUmVhZGVyP3htbGlkPTk3ODExMTgwOTU0NjEvNDQ=; Description of how social media is used for business performance: Known for their distinctive one-part sandal, one-part shoe footwear, Sanuk created a customized Facebook experience to serve as an extension … Continue reading
The WTA tour leads the way for women’s pro sports
Company Overview The WTA is the global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for a record $96 million in prize money at the WTA’s 53 events and four Grand Slams in 32 … Continue reading
Toronto Maple Leafs engaging fans through social media
There are few things in Canada more social than hockey. Many Canadians will chat about hockey for hours upon end and often make the local rink their second home. Arguably, one of iconic Canadian hockey teams is the Toronto Maple … Continue reading
Graco Baby connects with parents through Heart to Heart blog
Graco Baby connects through Heart to Heart blog – Social Media Marketing to tech-savvy parents You find out you’re expecting your first child. So many things are racing through your mind and you don’t know where to start. You need a … Continue reading
Kids love school so much they helped double applications using social media; learn from the kids and the marketing expert who believed in them
Organization: Stockholm High School Industry: Education Web References: Case Study Students Video Jon Buscall’s Site Description of how a group of teenagers took over and greatly improved marketing for their school with social media: This story begins in 2009 when … Continue reading