Monthly Archives: February 2012
What kids can teach charities about fundraising; Kids Are Heroes makes connections and gets more funding
Organization: “Kids Are Heroes is a non-profit that empowers, encourages and inspires children to become leaders through volunteerism and community involvement. We do this by showcasing and supporting children who are making a difference through their selfless acts of giving.” … Continue reading
How to build a better teacher? Look to supply chain principles and social media
Organization name: The Teacher Leadership Exploratory Consortium Industry: Education Name of contact: Web references: http://www.teacherleaderstandards.org/ http://www.ets.org/ Description of how social media is used for business performance Recognizing a need for 21st-century responses to 21st-century students, the Teacher Leadership Exploratory Consortium … Continue reading
Cisco reassesses their approach to SCM collaboration
Title of Post: Cisco reassesses their approach to SCM collaboration, and puts in place a flexible framework for enabling and optimizing a variety of collaboration experiences. Organization: Cisco is the international leader in networking that changes how people connect, communicate … Continue reading
GE MarkNet – How an Innovative Internal Social Networking Tool Broke Down Organizational Silos and Cut Costs
Title of Post: GE MarkNet – How an Innovative Internal Social Networking Tool Broke Down Organizational Silos and Cut Costs Organization Name: GE Industry: Diversified Machinery Web references: http://www.ge.com; http://socialmediab2b.com/2011/02/b2b-social-media-example-ge-marknet/; http://www.forbes.com/2010/07/27/ge-twitter-facebook-marketing-engagement-cmo-network-steve-liguori.html; http://hosting.slackbarshinger.com/bmail/pdf/NovBMAIL_OctLuncheonReport_tp.pdf; Description of how social media is used … Continue reading
Doritos engages with customers through Super Bowl social media campaign
Organization Name: Doritos Web references: http://www.youtube.com/user/CrashtheSuperBowl https://www.facebook.com/DoritosUSA?sk=videos http://www.fastcocreate.com/1679605/5-lessons-in-participatory-marketing-from-doritos-crash-the-super-bowl-and-cmo-ann-mukherjee http://www.crashthesuperbowl.com/ Description of how social media is used for business performance It started in September 2006 when Frito-Lay decided that its popular Doritos brand would not air the standard agency-made ads during … Continue reading
Dell: Keeping the Supply Chain well oiled via Social Media
Dell, long known for having excellent supply chain avenues continues to develop and keep great chains growing and still listens and engages with customers, employees and supplies through social media. In 2008, Dell started to move their thinking from regional … Continue reading
Walmart: going social for supply chains
Applying the principles of social media to supply chain management go beyond traditional Facebook, Twitter, or YouTube use. Social media is more about the tools for allowing collaborations in an online medium. Walmart, one of the world’s largest and arguably … Continue reading
Tesco shares knowledge and expertise across supply chain to reduce carbon footprint by 30 per cent
Organization Name: Tesco Industry: Retail Web references: http://www.triplepundit.com/podium/tesco-works-partnership-2degrees-cut-supply-chain-emissions-30/ www.tescoplc.com/media/60113/tesco-cr-report-2011.pdf Description of how social media is used for business performance Tesco is one of the world’s largest retailers with operations in 14 countries, employing over 492,000 people and serving millions of … Continue reading
TEVA Pharmaceuticals enhances communication through social media, sees supply chain improvements
Organization: TEVA Pharmaceuticals Industry: Pharmaceutical manufacturing Web References: http://www.fiercepharmamanufacturing.com/story/teva-supply-chain-gets-boost-social-media/2011-07-26 http://logisticsviewpoints.com/2011/08/10/want-a-fast-response-supply-chain-focus-on-facilitating-people-to-people-communication/ Youtube Webcast: http://www.youtube.com/watch?v=Iw5xdSO4S1c&feature=player_embedded#t=1379s Description of how social media is used for supply chain management: In the volatile pharmaceutical market, it is difficult to predict product demand. With a typical industry … Continue reading
Kinaxis Corp uses comedy on YouTube to Improve Supply Chain Management
Organization: Kinaxis Corp., Ottawa Canada Industry: Supply Chain Management Web Reference: http://www.business.com/b2bmarketing/b2b-social-media-case-study-kinaxis/ http://www.kinaxis.com/ YouTube.com >> Kinaxiscorporate Description of how Social Media is used for Business Performance: Kinaxis brings in supply chain experts with comedy The company won an award for … Continue reading