Industry: Social Media
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Web references: https://www.facebook.com/business , http://news.cnet.com/8301-1023_3-20084098-93/facebook-unveils-online-guide-for-businesses/#ixzz1TmZIVaNY , http://smbp.uwaterloo.ca/2011/07/recent-survey-suggests-small-business-owners-slow-to-embrace-social-media/
Description of how social media is used for business performance:
Small business has been slow to embrace social media and recognizing that, Facebook recently introduced their Facebook for Business online user guide. It provides a step-by-step tutorial on how users can set up a page to market their business and connect with customers.
Lessons for others:
Interestingly, this comes out just when Google + is trying to work out how best to service corporate customers. Nevertheless, this user guide will be helpful for those companies who want to use social media but are unsure how to get started.
Submitted By: Cam Gordon, David Berg, David Dawkins
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