Monthly Archives: July 2011
Social = Sales for WestJet
Organisation Name: WestJet Vacations Industry: Travel Description of how social media is used for business performance: WestJet is a Canadian-based international travel company that is known for its friendly and humourous staff service. Since its first tweet in 2008, WestJet … Continue reading
Marketing via Social Media Gets Unwritten Book to #1 on Best Sellers List
Organisation Name: John Green, Writer Industry: Publishing Description of how social media is used for business performance: In one day, young adult writer, John Green, managed to take his unwritten new book, The Fault in Our Stars (due out May … Continue reading
Interview with Ted Rubin, Social Media Strategist
On Thursday July 21st we recorded an interview with Ted Rubin, social media strategist and Chief Social Marketing Officer at Collective Bias. Ted has 54,000 followers on Twitter and coined the phrase Return On Relationship (ROR). The interview was set … Continue reading
Supporting Cancer Research in your Underwear and Feeding the World : Measuring the Success of Non-Profit Organizations Use of Social Media
Organisation Name: Stanfield’s, World Food Programme Industry: Non-Profit Web references: Stanfields Presents: The Guy at Home in His Underwear United Nations World Food Programme Agile Dudes – Social Media Solutions – Full Case Study Description of how social media is … Continue reading
Social Media’s use in crisis management
Organisation Name: KFC Malaysia. Industry: Fast Food Name of contact if available: Web references: http://www.penn-olson.com/2011/07/07/kfc-malaysia/, Description of how social media is used for business performance: KFC Malaysia had a disaster on their hands when 2 videos were uploaded to YouTube showing … Continue reading
How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics.
Title of Post: How a Socially Responsible, Health-Focused Beverage company “Steaz” doubled sales with Social Media Tactics. Organization Name: Industry: Organic and fair trade tea-based beverage Web References: http://www.steaz.com/, http://www.imediaconnection.com/content/26634.asp Description of How Social Media is used to for business … Continue reading
Recent survey suggests small business owners slow to embrace social media
Organisation Name: Hiscox Insurance Company. Industry: Insurance Name of contact if available: Web references: http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% … Continue reading
McDonald’s Community Connects through Enterprise 2.0
Organisation Name: McDonald’s Restaurants Industry: Food Description of how social media is used for business performance: McDonald’s Restaurants has one the largest supply chain management programs in the world with more than 31,000 restaurants in 116 countries. Recognizing collaboration and … Continue reading
Con-way uses Twitter for matching carriers to freight
Organisation Name: Con-way Inc. Industry: Freight transportation and Logistics Name of contact if available: Web references: http://www.con-way.com/en/about_con_way/newsroom/press_releases/Jun_2010/2010_jun_8/, http://www.youtube.com/watch?v=0zL7h7kTU1M, http://www.con-way.com/en/, http://blogs.gartner.com/matthew-davis/2010/10/04/social-media-to-improve-supply-chain/ Description of how social media is used for business performance: Con-way is an industry leader in freight transportation and logistics in North … Continue reading
Fiat Mio- The World’s First Ever Crowdsourced Car
While much of the activity surrounding social media for business performance has focused on marketing and advertising products already in the marketplace, Fiat has pushed the envelope by incorporating it into their product development strategies. The Fiat Mio, launched at … Continue reading